argumentum ad passiones

[?rgyo?om?n?t?m ?d p?s?ō?nēz, IPA: /ɑ?ɡju??m?nt?m ?d p?s????ni?z/]
argumentum ad passiones (plural argumenta ad passiones)
(rhetoric) An appeal or argument intended to convince the listener(s) by agitating the emotions, rather than by appealing to sober judgment.